Think of the Marketplace as a virtual gym. There are tons of gyms out there- why should athletes join yours?
Setting up your Teams or Programs to Sell in the Marketplace doesn't mean you will automatically make sales. There are some amazing training programs on the internet, and that’s not something that is exclusively found in TrainHeroic’s Marketplace.
Your job as a Marketplace Coach is to drive your own sales through your personal website or social media. If you can’t drive traffic to your website, or to your online content on your own, the TrainHeroic Marketplace is not for you. There’s no shame in that and perhaps it’s not “never” it just ain’t worth your time right now.
My suggestion to you BEFORE you spend any time programming is to come up with a marketing plan.
Be thoughtful. Be deliberate. Be persistent. Be awesome.
- Do you speak at events, seminars, conferences, or have a loud microphone online?
- How many social media followers do you have?
- Do you have a YouTube channel, Twitter account, blog or website?
- Do you train athletes that would be willing to help you market through their social channels? Perhaps you can tie them to what you’re doing by giving them a slice of the pie...
These are the channels and methods you can leverage to drive potential customers. These are the channels where you need to SHOW value. Don’t tell customers about how valuable your content is. SHOW THEM.
You need to show value every chance you have, whether that’s on social media, live events, seminars, blogs, etc.
We’re not making this stuff up. We’ve seen it time and time again. We’ve boiled down a recipe from our most successful coaches in the marketplace and we want to share it with you.
Here are 3 things that you can do right now:
These 3 things will drive potential customers to your most potent channels, whether they are live or online, and how to SHOW them WHY your content is valuable and WHAT they can expect with a membership to your team on TrainHeroic.
1. Create a personal/business website
An easy but expensive way to do this is to hire a contractor to build a site for you. If you’re in a hurry and you’re willing to fork over $500 - $5,000, then go ahead and take this route. But, that’s not what I would do.
I would use a simple website builder like Squarespace. Squarespace is cheap, easy to learn, and you can get it done in about an hour.
Squarespace does a great job of walking you through setting up each page and you can customize virtually anything.
If you’re intimidated by doing this, use a site like fiverr.com to hire someone to do this for you. You should be able to get a site built for $50-$100 on fiverr. Seriously.
2. Put Together a Plan
Remember, it’s all about your marketing, driving folks to your website, and only then will it start to matter what you’re offering your athletes. If nobody shows up to the party, then who cares about the ice luge, red carpet, and top shelf liquor.
Here's a 1-week template for success:
SUNDAY- Tweet a promo code for the 1st 50 athletes that use code “getjackedtoday”
MONDAY- Post a motivational quote on Twitter and in your bio, have a link to your team. Always use the same hashtag and encourage your athletes to do the same so you’re creating a community outside of TrainHeroic that drives traffic to your products inside TrainHeroic.
TUESDAY- Find somewhere to speak or some channel to drop knowledge bombs on folks. A podcast, a guest-blog, a local event, etc. Get your name out there and let folks know where they can find more of you… your website!
WEDNESDAY- Post a promo-code to your team’s feed like this: “How are you guys feeling today? Let me know which questions you have about this next cycle and if you haven’t checked it out yet, what are you waiting for?! Need a training partner? Share this promo code to invite new members to the team and to gift them with 75% off their 1st month: trainwithme50
THURSDAY- Create and post an article on TrainHeroic’s blog or post on your own site.
Then, encourage others to share your article.
Post a link to your products in the Marketplace somewhere within the article so you can convert readers to revenue.
FRIDAY- Start a “max-out Friday” campaign and encourage athletes to post videos and images on Instagram, always using a specific hashtag to identify your brand and products in TrainHeroic.
SATURDAY- Reflect, and game plan for the following week.
3. Create value for athletes once they’re on-board
So an athlete signs up for your team, now what?
Athletes come for the program, but they stick around for the coaching. They stick around for you!
Coach, I get that you’re a busy person. Your time is valuable and you probably spend most of your time with the athletes in front of you. Treat your online athletes just the same.
This is what will have them stick around and will encourage them to have their friends join them, which means more money in your pocket.
Dusty Hyland (Games Athlete, Owner of DogTown CrossFit, and owner of Skill WOD on TrainHeroic) started implementing “office hours” to better connect with his athletes.
Dusty announces on social media that he’ll be available at a certain time on his TrainHeroic team’s Feed.
Athletes show up, ask questions, and Dusty responds directly. It’s pretty sweet.
To recap, here are the 3 key ingredients that the most successful coaches in TrainHeroic’s Marketplace use today to deliver value and grow their business online.
- Create a personal/business website
- Put together a plan
- Create value for athletes once they’re on-board
The best model for Marketplace sales is to sell Team subscriptions as your primary focus, and Programs as add-on's.
Selling Team subscriptions allows you to:
- Leverage your dynamic programming on a single calendar for a group of athletes
- Use Leaderboards and TH Chat to drive engagement
- Increase your chance for retention and revenue based on reoccurring monthly and annual athlete subscriptions
- Vary your offerings based on training goals or ability level so athletes can switch teams based on their current needs and set achievable training goals that keep them under your organization
In a nut shell, sell Team subscriptions to scale your online coaching business.
Programs are a one-time purchase for an athlete, which gives them a training plan for a fixed length of time. Consider Programs an opportunity to sell athletes programming to help them achieve a specific training goal, in addition to training on your team.